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Just because you launched a business doesn't mean the customers come running.
As a founder, you have been busy. Ideation, design, and building have consumed your every waking moment.
Marketing and sales might be outside your comfort zone, but as a founder, you must embrace business development. No one knows your product or service, and the problem it solves, better than you. Your content marketing and business development strategies should focus on the right customers to grow your business.
Let's work on a customer segmentation and acquisition plan to get you to the right decision makers.
Choose words wisely.
Strategic web and social media content, SEO, and AEO work for you 24/7.
Good, authentic, brand-aligned content will get your company noticed. Keywords and content schema make sure your company shows up wherever people search for information, including AI chat and generative engine searches. Let's develop good content together.
How do I reach customers?
"Hiring a salesperson" is not the solution you think it is.
If you have never sold a product or service, you might think the solution is hiring a salesperson to call, email, and close deals. If only it were that easy. The truth is that business development is all about developing relationships with the right people. Let's build them together.
Email marketing works.
When's the last time an automated email sold you?
Spending time and money on offshore lead-generation companies or marketing-automation software is worth less than personalized, targeted messaging. Think about where you can network in person and develop real email lists. Let's put an effective email marketing program in place for you.
Strategic Business Consultant for Early Stage Companies
25+ years of startup experience in business development, content marketing, and customer acquisition, and I will help founders and small companies figure out:
Who their actual customers are versus who they think they are
How to position themselves in the market
What is their most efficient customer acquisition path
Whether their intended business development model makes sense
How to build strategic partnerships and grow through network effect
Position all content to increase engagement 24/7
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